AVG Online Security Profile
Produce a questionnaire-like tool that enables household’s to assess their online security needs. The tool is designed to help them rather than sell to them.
This was very much about getting the questions right. Working out what we needed to ask and balancing it against how much time they were willing to devote to something that is typically seen as mundane. We developed a tool with user experience at the forefront and wrapped it up by utilising the technology behind it to deliver to the participant a tailor-made report and recommendations.