Wyeth Flu Toolkit
Brief:
Rather than producing their annual flu resource toolkit as a piece of printed collateral, explore the possibilities of producing a screen-based solution that contains all materials and is easily updated.
Solution:
A flexible but robust architecture created the foundations. An easy-to-use interface was designed. Functionality was increased with the addition of a ‘QuikLinx’ which contained shortcuts to popular content and a Download Centre was established to act as a portal for Healthcare Professionals to access download items including patient leaflets in foreign languages and templates. The toolkit was hosted securely and also made available on CD-Rom.
The piece has been extremely well received and has also demonstrated significant cost savings against the printed versions that preceded it.
