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Philips Vitality Bracelet
Philips Incubators facilitate teams in the transformation of a new idea into a prototype and potentially new product introduction. Somasigns is one such product being developed by their Innovation Team.
Product and proposition development including a fast-tracked brand key workshop provided the relevant information relating to the needs of the target audience and the products capability and benefits. This provided the foundation to develop customer journeys to illustrate the potential channels the product could be promoted through.