Peppadew Brand Campaign

• Project:
  Brand Campaign
• Client:
  Peppadew (UK)

Develop a vibrant positioning and creative expression that will allow the brand to be presented with increased consistency and coherence.

The new positioning “A-tongue-twisting-sweet-heat-sensation” provided a messaging platform built on alliterations. The visual language developed placed representations of the pepper products at its heart. A bespoke typeface and a range of pictograms enabled mixing and matching with photography. Applications included press ads, sampling materials, POS and promotional merchandise.

View the case study for more information