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Peppadew Brand Campaign
Develop a vibrant positioning and creative expression that will allow the brand to be presented with increased consistency and coherence.
The new positioning “A-tongue-twisting-sweet-heat-sensation” provided a messaging platform built on alliterations. The visual language developed placed representations of the pepper products at its heart. A bespoke typeface and a range of pictograms enabled mixing and matching with photography. Applications included press ads, sampling materials, POS and promotional merchandise.