• Project:
    Play. Christmas #1
  • Client:

Create a campaign to promote the SONOS Play 3 sound system. It should appeal to both those who already know about the brand and its products and present it as a self-gifting proposition and also raise awareness for those less aligned with the products offer.

We looked to leverage the emotive power of music. Of course music can transport you back to a moment in time in an instant and so using this to activate the nostalgia and memories of Christmas we created a foundation on which the timeless, unifying and universal qualities of music could be used to position and communicate the benefits of the SONOS offer.

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