BlackBerry Contract Killers
‘Wake up’ partners who think that BlackBerry on pre-pay ‘will never fly’. Develop a campaign to launch the initiative across multiple markets in multiple territories.
Contract Killers, a platform that demonstrates how BlackBerry on pre-pay could delight existing customers, acquire new high value pre-pay customers and achieve financial success with higher ARPU across their base.
Perfect for theatre and experiential deployment the deliberately bold and aggressive campaign ended up touching 24 carriers in 11 countries.