Refresh the Powwownow proposition and service offering. Then bring it to life in an out of the ordinary brand book.
Powwow now are challengers, they are disruptors and provocateurs. We looked to capture these qualities and deposition stuffy corporate competitors like BT along the way. We achieved this by tapping into the mindset of people within the organisation and getting their character and personality out into the open.
The result is a brand book with a irreverent tone of voice that conveys useful information but doesn’t feel like a typical VI or Brand Guidelines.