AXA PPP Health Gateway
AXA PPP Healthcare are developing a workplace based initiative to get people thinking and doing ‘healthy’. They have a number of products and partnerships in place to facilitate this but require an engaging gateway mechanism to drive registration.
With an emphasis on ensuring the user experience was as good as possible we set about wire-framing the potential flow. We considered the information people might want up front, how long they’d be willing to read for and how pre-disposed to registering they might be. We produced an accordian like page which presented concise pockets of information in an informal and un-imposing way. Careful consideration was also given to the registration process to make it as easy and painless as possible while still gaining the information necessary.