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Bodegas Faustino is a family run business and is rightly proud of its tradition for producing some of the worlds finest Rioja. The price point of their wines makes them a considered purchase and means the target demographic are likely to know their wine.
Meeting family members afforded valuable insights into where the campaign might go. The direction developed married a focus on the Faustino family, employees and the consumers with the key characteristic of Faustino wine which is to age the wine for longer.