Wolf Blass Lightweighting
A 750ml glass wine bottle weighs 4oog. A PET plastic bottle weighs 54g. One eighth of the weight and as well as being lighter the PET bottle is also smaller in overall size.. This has impacts on efficiencies for both storage and transportation.
While the environmental benefits are clear there are a number of barriers to purchase that this packaging needs to overcome. From the fact that the wine loses its freshness more quickly in plastic bottles to the negative image of plastic in the eyes of consumers. Materials for launch played up that the wine is the same high quality to be expected of Wolf Blass but with the added benefits associated with having a smaller lighter, ‘green’ container.