Having worked closely with AVG we had been involved in the development of a substantial amount of creative work. Much of which was already ‘live’. As a result the initiative to create a brand book was not a question of starting with a blank sheet of paper. Some of the components were not to be revisited, it was a case of creating a usable visual framework and harmonising the look and feel to achieve consistency across the brand as a whole but also separation for the individual product brands.
This brand work led us to create Visual DNA Toolkits for all of their separate products for use in different territories.