← Mars Drinks Literature (previous entry)
(next entry) Unilever MiLife →
Dove Galaxy Brand Book
Develop a coherent and congruent set of guidelines that articulate the Dove Galaxy proposition and tell the brand story. Provide guidance as to how the considerable equity of these brands aligns when applied to Flavia’s hot chocolate drink offer.
Retaining the essence of Dove Galaxy was key and it runs throughout the brand book ensuring the reader is immersed in ‘living’ the brand. It was important to illustrate how the strength of the Dove Galaxy brands could combine with the Flavia brand without becoming a mish-mash of elements.